Microsoft vs. Google
This blog is about competitive strategy and here's a recent example of what could be and interesting approach to competing in the market place. From a recent experience I had, it looks like Microsoft is attacking Google. All of a sudden, Internet Explorer began malfunctioning and a message indicating a run time error popped up. Internet Explorer not working was a problem for browsing. I went into AOL and started searching for a solution. Voila, I found other users, actually quite a few, who solved this problem by deleting the Google Toolbar. An innocent software conflict or an insidious plot to denigrate Google? Brands are built brick by brick with everyday exposures which serve to reinforce the brand attributes. Does Microsoft have a skunk works whose mission is dirty tricks which diminish competitive brands?
posted by Michael Sick @ 6:44 PM
0 Comments:
Post a Comment
<< Home