"Being a better competitor became actually easier when everybody pulled back."
An interesting article on the merits of staying true to your long term strategy while ignoring some of the short term noise that makes corporations lose their way. Read the article on Businessweek on line.
posted by Michael Sick @ 10:04 AM
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posted by Michael Sick @ 3:51 PM
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A blog that studies the Sickness, a belief held by persons who get up every day thinking that they can get better
A long time observer of consumer behavior, Michael Sick brings a vast amount of experience to the task of building brands and businesses for clients. Having worked for agencies on the Jack In The Box and Kentucky Fried Chicken Accounts, Mike also brings significant senior client side experience in the restaurant industry with brands like Arby’s, Burger King, Jack In the Box, Pizza Hut and others. Mike has been involved with hundreds of new product launches including the Pan Pizza at Pizza Hut, Grilled Sourdough at Jack In The Box and Market Fresh at Arby’s. Mike knows first hand that new products are the growth engines for most companies. The highly competitive restaurant industry honed Mike’s keen understanding of competitive strategy and he has applied his insight with great success for many other brands in a diverse set of industries including Pearle Vision, Coca Cola, Comp USA, PetCo and companies involved with software, wireless, entertainment and electronics. In his free time, Mike is a black diamond skier, an underwater hockey player, a BBQ chef and a writer of fiction.
